Role on Project
Lead Designer
Project Scope
I led the refinement and reharmonization of the existing identity for Community Christian Church rather than reinventing it. The work focused on rebalancing the logo, adjusting type weights, and creating a cohesive visual system that enhances clarity and consistency across all applications. A key element was selecting a script that feels authentically hand drawn, adding warmth and personality without appearing overly designed. The refreshed identity extends across signage, banners, and environmental graphics, reinforcing a unified and welcoming brand presence for the church.
narrative
The refreshed COMMUNITY logos feature the Montserrat typeface and a refined monogram for a more cohesive, balanced identity. The organization will gradually replace legacy logos, beginning with signage and physical buildouts.
